This transformation had a huge impact on the digital marketing sector and the roles of digital marketers. The Covid-19 pandemic transformed the way B2B and B2C companies across sectors operated as people went online to research, review, and purchase. Plus, there are many working parts to a successful digital marketing strategy or campaign - so it’s a real challenge to keep up with every aspect. It can be tricky to keep up with digital marketing trends as the industry changes so fast.
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